Playbill, The Broadway League, the Times Square Alliance, and Prudential Financial announce details and talent for Curtain Up Broadway Festival, a three-day outdoor experience in Times Square presented by title sponsor Prudential Financial; sponsored in part by Wagoneer, and Audible Theater with additional support from the NYC Mayor’s Office of Media and Entertainment, Music Performance Trust Fund and Hotel Edison.

From Friday September 30 – Sunday October 2, 2022, Curtain Up Broadway Festival will bring Broadway to the streets, in the heart of New York City: Times Square. Stretching between 45th and 48th Streets, over fifteen unique events will take place. All interactive events and performances are live, free and open to the public. #CurtainUpBway