Theatre-loving Twitter users have launched a new ticket initiative in support of for colored girls who have considered suicide/ when the rainbow is enuf, currently set to close May 22.
Spearheaded by producer and writer Ayanna Prescod (Pass/Over, Is This A Room, Dana H.), the ‘pay it forward’ movement connects ticket buyers with audience members who may not be otherwise able to afford a ticket to the Tony-nominated revival of Ntozake Shange’s landmark play.
Initially created on a one-to-one scale via Prescod’s personal Twitter page, the project has since partnered with the Shubert Organization and Broadway marketing agency Situation to provide free tickets (purchased at a discount by others) to women of color and Non-binary people of color, both notably under represented in demographics of Broadway audiences.
Since beginning the campaign earlier this month, the initiative has blossomed into more than $15,000 worth of donated tickets.
Following seven women, Ntozake Shange’s choreopoem explores their stories and how they find strength in each other’s humor and passion through a fusion of poetry, dance, music, and song. for colored girls… originally made its Broadway premiere at the Booth Theatre in 1976, and received a Tony nomination for Best Play. The revival received seven Tony nominations May 9, including Best Revival of a Play. See the full list of nominations here.